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Tag: K-12 public relations

A Compelling Case for Board Engagement In External Relations

April 14, 2022 0 Comments

In my workshops for school board members, superintendents, and superintendent-aspirants – including the one I presented at the 2022 AASA National Conference on Education, I make a point of discussing the creative, productive role that board members can play in …

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3 Superintendents on Meeting the Community Relations Challenge in Turbulent Times

December 30, 2021 0 Comments

In the best of times fostering a positive district image in the eyes of community members and building close, productive relationships with key stakeholders are daunting challenges.  If the parents of our students were our districts’ only “paying customers,” external/stakeholder …

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King Richard III:  A Case For Aggressive Image Building

March 9, 2021 0 Comments

And therefore since I cannot prove a lover to entertain these fair well-spoken days, I am determined to prove a villain and hate the idle pleasures of these days.  Plots have I laid, inductions dangerous….

Ah, King Richard III:   how …

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Energizer-in-Chief Redux:  Stakeholder Relationship Management

April 8, 2020 0 Comments

“Incredible.  We must be talking about 40 or more stakeholders.”  This was one of the responses to the question I asked in the daylong governance work session I was facilitating, after the  breakout group dealing with stakeholder relations had completed …

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King Richard III: A Case for Aggressive Image Building

April 2, 2018 0 Comments

And therefore since I cannot prove a lover to entertain these fair well-spoken days, I am determined to prove a villain and hate the idle pleasures of these days. Plots have I laid, inductions dangerous….

Ah, King Richard III:   how …

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Capitalizing On Your School Board As a Rich Resource In External Relations: the Charlottesville City Schools Story

May 8, 2015 0 Comments

Public education has taken it on the chin in recent years.  School districts around the country have been thrown on the defensive by the apparent widespread skepticism about their educational and managerial effectiveness and by the growing number of vociferous …

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